Time to stand out from a crowd and create free marketing…
If you answered yes to any of the above then you are going to need to find out how to create that competitive edge.
What is going to separate you from others who have set their sights on the same goal?
A great way to stand out from a crowd is to SUPER EXCEED EXPECTATIONS.
Think of a time when you went to a restaurant and ate an average meal. (Where was it? What did you eat? Who were you with?)
There was nothing wrong with the meal, it was distinctly average, the staff were average, the venue was average and the night was average.
The next day when you went to work how many people did you tell about your average night? Not many if any!
Now think of a time when you went to a restaurant and ate a meal where your expectations were exceeded dramatically? (Where was it? What did you eat? Who were you with?)
What specifically happened for your expectations to be exceeded dramatically and how did they separate themselves from your average experience?
How many people did you tell about this experience? Did it create a ripple through your social network and then again through your friend’s social networks by them broadcasting your experience?
When someone or something super exceeds an expectation it can kick off a tsunami of one of the best forms of marketing and for free – WOM! (word of mouth) Personal recommendations are really impactful.
You can apply that exact principle to yourself. In order to move ahead of the pack or stand apart from your competitors you need to be able to create a huge experience for people so you leave a lasting impression. Look to create ripples of excitement in your interactions. Create ambassadors for your personal brand, ‘YOU’, who will only be too happy to talk about you, your services or talents.
Take Action….
Enjoy SUPER EXCEED EXPECTATIONS.
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